TY  - BOOK
AU  - Brogan,Chris
AU  - Smith,Julien
TI  - Trust agents: using the web to build influence, improve reputation, and earn trust 
SN  - 9781119666011
AV  - HF5415.1265 
U1  - 659.20285/4678 23
PY  - 2020///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Online social networks
KW  - Economic aspects
KW  - Social media
N1  - Includes index; Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next
N2  - "In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"--
ER  -