000			02608cam a22004698i 4500
001			21552335
003			BD-DhCDI
005			20251110054809.0
006			m |o d |
007			cr |||||||||||
008			200604s2020 nju o 001 0 eng
010			_a 2020021834
020			_a9781119666011 _q(epub)
020			_a9781119665991 _q(adobe pdf)
020			_z9781119665960 _q(cloth)
035			_a21552335
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415.1265
082	0	0	_a659.20285/4678 _223 _bTRU 2020
100	1		_aBrogan, Chris, _eauthor. _91637
245	1	0	_aTrust agents : _busing the web to build influence, improve reputation, and earn trust / _cChris Brogan, Julien Smith.
250			_a10th anniversary edition.
263			_a2008
264		1	_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc. _c[2020]
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
505	0		_aTrust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.
520			_a"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aInternet marketing. _91638
650		0	_aOnline social networks _xEconomic aspects. _91639
650		0	_aSocial media _xEconomic aspects. _91640
700	1		_aSmith, Julien, _eauthor. _91641
776	0	8	_iPrint version: _aBrogan, Chris. _tTrust agents _b10th anniversary edition. _dHoboken, New Jersey : John Wiley & Sons, Inc. [2020] _z9781119665960 _w(DLC) 2020021833
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c899 _d899