Trust agents : using the web to build influence, improve reputation, and earn trust /
Brogan, Chris,
Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan, Julien Smith. - 10th anniversary edition. - 1 online resource
Includes index.
Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.
"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"--
9781119666011 9781119665991
2020021834
Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.
HF5415.1265
659.20285/4678 / TRU 2020
Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan, Julien Smith. - 10th anniversary edition. - 1 online resource
Includes index.
Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.
"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"--
9781119666011 9781119665991
2020021834
Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.
HF5415.1265
659.20285/4678 / TRU 2020