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Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan, Julien Smith.

By: Contributor(s): Material type: TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc. [2020]Edition: 10th anniversary editionDescription: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119666011
  • 9781119665991
Subject(s): Additional physical formats: Print version:: Trust agentsDDC classification:
  • 659.20285/4678 23 TRU 2020
LOC classification:
  • HF5415.1265
Contents:
Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.
Summary: "In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"-- Provided by publisher.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Barcode
Books Caritas Development Institute Library Non-fiction New Materials Shelf 659.20285/4678 TRU 2020 (Browse shelf(Opens below)) 1 Available 12321

Includes index.

Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.

"In 2009, Brogan and Smith released their bestseller Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. In the ten years since, companies have saturated social media channels with low quality content, and businesses have seen minimal results from social media efforts. Social media platforms have, however, also been used to effect powerful change. This 10th anniversary edition of Trust Agents will help companies get back on track in their efforts to build reputation, attention, and trust. It will feature revised content and supplemental materials to show leaders how to capture their audience's attention, speak to specific groups, and harness human ingenuity in an age of automation"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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